BLOOD SERVICES TO LAUNCH DONOR RECRUITMENT CAMPAIGN
PART OF A NATIONAL EFFORT
Deferral Policies, Increased Blood Usage and Aging Population
Taking Major Toll on Donor Base
Blood Services, in conjunction with America's Blood Centers,
an international network of community blood centers that collects
nearly half of the U.S. blood supply, is launching a new donor
recruitment campaign entitled "It's About Life."
goal of the campaign is to recruit new donors and encourage
current donors to give blood four times a year.
stricter FDA-mandated deferral policies, increased usage of
blood and an aging population of donors are having a combined
impact on the national blood supply, leading to an anticipated
shortage of about one million pints of blood by the end of 2002,"
said Dennis Todd, president and CEO of Community Blood Services.
shortage will severely impact trauma victims, and those people
who depend on chemotherapy and radiation therapy and must rely
on multiple blood and platelet transfusions to survive," added
Todd. "It could also lead to the cancellation of elective surgeries."
Blood Services, located at 970 Linwood Avenue West, provides
blood and blood products to 32 hospitals in Bergen, Essex, Hudson,
Morris and Passaic counties in New Jersey, as well as to hospitals
in New York City and Orange and Rockland counties in New York.
order to meet the current needs of the hospitals we serve, the
blood center should have a minimum of a one-week supply of blood
at all times, " said Todd. "Lately, we've only had a one- to
to Susan Mysliwiec, the blood center's donor recruitment director,
the upcoming campaign will consist of public service announcements,
direct mail postcards, posters and brochures that educate donors
about the importance of donating blood, how blood saves lives
and where to find the nearest community blood center.
Blood Services and other members of America's Blood Centers
are trying to recruit new blood donors to help replace approximately
half of the 630,000 pints of blood that will no longer be available
for transfusion when new FDA policies implemented in May and
October restrict donations from donors who have traveled extensively
350,000 pints of blood must be collected to meet the increased
demand from hospitals performing more organ transplants, cancer
surgeries and treatments, and other life-saving procedures that
require significant amounts of blood.
addition, as the U.S. population ages, many who are loyal blood
donors can no longer give because they are taking medications
to treat health problems such as high cholesterol, heart disease,
and high blood pressure. To compensate, the campaign aims to
encourage more donors of all ages to donate. Only about eight
million Americans donate blood - less than 5 percent of the
Blood Services is one of approximately 70 blood centers around
the country participating in the grassroots campaign, and
similar efforts will be launched in local communities in more
than 100 cities and towns. The campaign introduces people
to blood recipients like Paramus resident Kimberly Edson,
a 7-year-old with a rare blood disorder who requires blood
transfusions every three weeks.
campaign also provides the public with startling facts about
blood donation: ·
4.5 million Americans would die each year without life-saving
every 3 seconds someone needs blood
each day 35,000 pints of blood are needed nationwide
noted the campaign also educates communities about their local
blood center and its affiliation with America's Blood Centers.
Blood Services' mission is to meet the needs of the local community
first, but to provide support on a national level when needed,"
of America's Blood Centers were the first to respond to national
tragedies like the Oklahoma City bombing, Columbine shooting
and September 11th attacks.
largest providers of blood products and services, America's
Blood Centers' members are located in 45 states and Canada,
serving more than 125 million people at 450 blood donation sites.
For 40 years, America's Blood Centers' members have been committed
to serving the needs of their local communities by saving lives
through volunteer blood donation.
Blood Services' center in Paramus is open Monday through Friday,
8 a.m. to 8 p.m. and Saturday, 9 a.m. to 2 p.m. Donors also
can donate at other convenient sites in Rutherford, Englewood,
Wayne, and Pompton Plains in New Jersey, and at monthly blood
drives in Goshen, Middletown, Suffern and Monroe in New York
more information or to make an appointment to donate whole blood
please call 201-251-3703. To donate platelets, call 201-251-3733.
New York residents can call toll-free, 866-228-1500.